Wiztrust and GetMint announce a partnership to strengthen the impact of PR in the era of AI Search

AI Search is redefining the rules of visibility for communicators

The media ecosystem is undergoing an unprecedented transformation: generative AI is gradually replacing traditional search engines as a trusted source of information and is becoming the new reflex for users to learn about companies, leaders and brands.

This shift is confirmed:

• 50% of consumers now actively use AI Search, according to McKinsey

• $750 billion in revenue will flow through AI search by 2028 in the United States.

• 42% of American and European users start their searches with an AI assistant compared to 24% in January 2024.

Conclusion for communications departments: Digital visibility no longer depends solely on SEO, but on the ability to structure and optimize PR communications in the world of AI.

A paradox that intensifies competition for media content in AI

Two realities now coexist:

1. 30 to 50% of the source content used by AI to answer corporate reputation questions comes from the media
2. However, only 20.85% of AI responses display a cited source.

This gap creates competition: the media feeds into the creation of AI responses, but the battle for visibility is won through the structuring, authority, and monitoring of content. 
This is precisely what the Wiztrust × GetMint partnership aims to achieve: giving communicators the tools to stand out where reputation is now built—in AI responses.

A unique tech solution for communications professionals and PR teams

With this partnership, communications departments and PR teams will now be able to:

• Monitor the media sources that feed the AIs

• Optimize their press releases and corporate content for AI Search (GEO)

• Continuously track mentions and quotes from media appearances in AI assistants

• Certify and distribute their content via a secure, multi-channel newsroom

• Measuring the direct impact of PR on AI responses

A pivotal moment when:

• 62% of CMOs (Chief Marketing Officers) are reallocating a portion of their advertising budgets towards AI optimization, according to Gartner.
• The ROI of paid search has declined by 17% since 2024, according to Forrester.
• Generative Engine Optimization (GEO) strategies (also known as AI-powered search engine optimization) can reduce acquisition costs by up to 21% compared to paid search approaches.
  
   

This transition opens up a strategic budgetary opportunity: recognizing PR as an effective and direct channel of influence on AI data, and reallocating part of the marketing budgets to corporate communication.

“ Generative AI is becoming a dominant source of brand information and will fundamentally transform how marketing and communications budgets are allocated ,” says Raphaël Labbé, President of Wiztrust. “ With 30% of digital marketing spending projected to go to AI channels by 2027, compared to 6% in 2023, our technology allows communications departments and PR professionals to become strategic players in this transition.” 

“ Artificial intelligence is transforming how brands emerge in the digital space. Thanks to our partnership with Wiztrust, we now offer communications departments a unique capability: using PR to influence AI responses by enhancing their visibility in the media these engines rely on. With proven monitoring and geo-optimization tailored to the corporate challenges of large groups, we empower communicators to regain control of data and anticipate the next market disruptions, ” adds Joan Burkovic, co-founder of GetMint.

Key facts

1. https://cerconebrown.com/pr-affect-on-ai/   
2. https://www.canvaspr.com/blog/top-tier-media-coverage-your-gateway-to-ai-search-visibility
3. https://www.prnewswire.com/news-releases/percepto-partners-with-ai-startup-spotlight-to-advance-ai-driven-reputation-insights-302596607.html   
4. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search         
5. https://keyrus.com/uk/en/insights/the-ai-search-revolution-how-the-shift-from-google-to-llms-is-reshaping         
6. https://www.cmoalliance.com/how-ai-is-reshaping-search-in-2025/
7. https://www.wearebottle.com/blog/digital-pr-visibility-llms
8. https://www.searchenginejournal.com/google-ai-overviews-favor-major-news-outlets-study-reveals/548359/   
9. https://www.wiztrust.com/fr/   
10. https://salle-de-presse.wiztrust.com
11. https://salle-de-presse.wiztrust.com/actualites/wiztopic-meilleure-solution-mondiale-de-public-relations-management-selon-g2-a44f-54a27.html
12. https://salle-de-presse.wiztrust.com/transformation-digitale.html
13. https://salle-de-presse.wiztrust.com/communication-d-entreprise.html
14. https://salle-de-presse.wiztrust.com/logiciel-communication.html
15. https://www.steno.fm/show/ef427b1a-8f73-5e4c-a8b5-f82a2f91381c
16. https://fountain.fm/show/1796922 

https://www.podcastrepublic.net/podcast/1529430535