In IT services and consulting, gaining visibility in AI-generated responses requires a presence across a broad media portfolio
Wiztrust and GetMint publish the 3rd edition of their monthly barometer tracking the media most cited by generative AI, dedicated to IT services and consulting. Key finding: no single media outlet dominates. The leader, zdnet.fr, captures only 7.1% of AI citations, and the top 10 peaks at 46.5%, compared to 52.7% for a single outlet in banking. Influence is spread across five editorial universes (Tech 45.8%, Finance 24.8%, Economy 14.4%…) and varies significantly depending on the LLM. Conclusion: to exist in AI-generated responses in this sector, brands must be present across a broad media portfolio.
Paris, June 16, 2026 — Wiztrust, a press relations software publisher, and GetMint, a platform for measuring brand visibility in generative AI, today publish the third edition of their monthly barometer tracking the most influential media sources for LLMs. Following editions on real estate (March) and banking (April), the June edition examines IT services and consulting. It reveals an information landscape fundamentally different from previous editions: fragmented, multipolar, and drawing a clear line between B2B tech media and the financial press.
A sector without a dominant player: the case for a broad media portfolio
In the banking sector, moneyvox.fr alone captured 52.7% of AI citations. In IT services and consulting, the leading outlet, zdnet.fr, reaches only 7.1% — and the top ten media combined account for just 46.5% of total citations. This is one of the most striking findings of this edition: unlike sectors where editorial authority is concentrated in one or two dominant players, B2B digital is a market where influence is distributed.
This fragmentation reflects the very structure of the sector, where the topics covered — digital transformation, AI, technological sovereignty, ESG, systems integration — draw on heterogeneous sources, split between the tech and financial press. Perplexity accounts for 518 of the 610 citations in the top 10 (85%), compared to 52 for ChatGPT and 14 for Gemini: LLMs do not draw from the same sources.
Five editorial universes, three LLMs: a variable geometry map of influence
The barometer identifies five editorial universes that structure AI responses in this sector: Tech & Digital (45.8%), Finance & Markets (24.8%), Economy & Business (14.4%), General Press (12.5%), and Institutional Sources (2.5%). No single universe captures more than half of all citations — a hallmark of a sector where media influence cannot be reduced to a single category.
The differences between LLMs are striking. ChatGPT is the most diversified (49.6% Tech, 30.4% general press). Gemini favours B2B tech (61.8%). Perplexity, which accounts for the bulk of volume, is split between Tech (46.6%), Finance (26.7%), and Economy & business (15.7%). A PR strategy focused on a single media category is structurally blind to a significant share of AI-generated responses.
« The fragmentation of sources cited by LLMs in IT services and consulting defines a playing field where no single source dominates. Brands must be present across a broad media portfolio to exist in AI responses. For players in this sector, being cited in those sources is becoming a strategic imperative. » — Raphaël Labbé, co-founder and CEO of Wiztrust |
A monthly benchmark for mapping editorial influence in LLMs
Launched in March 2026, the Wiztrust × GetMint barometer submits a corpus of queries reflecting real consumer usage in a given sector to leading LLMs, then maps the media cited in the responses. Month after month, it surfaces a hierarchy of editorial authority that traditional audience rankings fail to reveal. This edition is freely available at wiztrust.com .
« We are delighted to be part of this initiative. It demonstrates the quality of our analytical tools, but more importantly it gives us the time to decode these new operating modes and algorithmic logics. The subject is fascinating and must absolutely be read through the lens of language, region, and sector: a media hierarchy only makes sense within its context. » — Joan Burkovic, co-founder of GetMint |
GetMint data collection over 30 days (April 15 to May 15, 2026), using a sector-specific prompt corpus covering four key themes: sustainable transformation consulting, AI-driven enterprise transformation, technological independence, from concept to delivery. Scope: 13,000+ links, 2,100+ sources, 2,300+ queries. Citations drawn from the leading LLMs on the market (ChatGPT, Perplexity, Gemini).
Wiztrust is a SaaS publisher specialising in press relations, financial communications, and corporate communications, ranked among the Top 50 French Software products of 2026 by G2 with a rating of 4.6/5 on the platform. Its all-in-one solution supports large enterprises, listed companies, and corporate groups in managing their strategic communications with transparency, efficiency, and reliability. wiztrust.com
GetMint is the leading platform dedicated to brand visibility in AI-generated responses. It enables companies to measure, understand, and improve how leading LLMs describe them, combining advanced monitoring, strategic analysis, and content optimisation. getmint.ai
Expert
Raphael Labbé
Co-fondateur & CEO of Wiztrust
Founder of WIZTRUST Protect, the blockchain certification platform for corporate and financial news.Founder of WIZTRUST, the enterprise software company dedicat
Contact
François Coën
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| CP_Wiztrust_GetMint_Barometer_IT_Consulting_EN_Jun2026.docx | Jun 5, 2026 |