Blockchain

Blockchain is a technology that allows information to be stored and shared in a transparent, secure way without any central authority. It plays a key role in the digital transformation of businesses.

Today, the rise of disinformation—from activism and market manipulation to AI-generated content—undermines trust in corporate communications. Regulators are calling for stronger security standards across the entire information chain.

Wiztrust, a PR management platform, offers the Wiztrust Protect certification solution, which uses blockchain to guarantee the authenticity of information shared by companies.

Through the Wiztrust Protect website, anyone can verify with one click whether information about a company or its executives is genuine.