Wiztrust, the PR governance solution, strengthens its platform to fight against disinformation

Disinformation, accelerated by AI, threatens companies' reputations. It undermines trust in their communication and generates new responsibilities for their leaders.

With Wiztrust Protect, its communication certification and verification solution, Wiztrust has built a trust ecosystem between senders on one hand and media and investors on the other. Wiztrust uses the cryptographic power and immutability of blockchain to allow companies to certify their information. Now, Journalists and investors can verify the authenticity of information in real-time on www.Wiztrust.com

With Wiztrust PR, its integrated communication governance solution, the publisher enables companies to accelerate the transformation of their communication function, better manage relationships with their audiences, strengthen the impact of their actions while reducing their budgets. Wiztrust PR optimizes their newsroom, CRM, and press review. It automates the distribution of their information, the management and natural referencing of their content, as well as the measurement of the impact of their actions.

Wiztrust Data, the PR data platform, allows teams to gather their monitoring and social listening tools, generate actionable data, and automate most of their reporting.

Today, Wiztrust optimizes governance and secures communication for more than a third of the CAC 40 and SBF 120. L'Oréal, Total Energies, Schneider Electric, AXA, Dassault Systèmes, Crédit Agricole, Engie, and Bouygues, among others, are users of Wiztrust.

Wiztrust is also a partner of major software providers in the communication sector such as Cision, Notified, Talkwalker, or LinkedIn. The solution allows companies to connect their tools and manage them from Wiztrust.

"Wiztrust PR has quickly become the homepage for our PR teams in France and internationally," emphasizes Anthime Caprioli, Communications Director of Schneider Electric.